Omnicom's Resolution Agency Explains the Ways Machine Learning Has Vastly Strengthened Search's Power – MediaVillage

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Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Jeff Minsky

As one of the oldest forms of digital marketing, you’d be forgiven for thinking that paid search has already reached its peak innovation period. After all, it’s been nearly 25 years since marketers discovered that search, the nexus of relevancy and recency, could be one of the most efficient tools to drive awareness, leads and sales of products and services. Yet search continues to evolve far beyond the relative simplicity of the past, driven by technological innovation, extraordinary advancements in machine leaning and artificial intelligence. There are new ways and apertures through which consumers search, such as voice, AR, QR codes and more.

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Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That’s Not All … columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more
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A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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